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Roodeberg narrative reimagined with striking new gift pack




The art of storytelling is synonymous with Roodeberg, the iconic red blend that

continues to conjure up cherished memories in the hearts and minds of wine lovers

across the globe after more than seven decades.


In celebration of Father’s Day on Sunday, 18 June, Roodeberg has released an eye-

catching, limited edition gift pack festooned with striking snapshots that visually bring

the wine’s rich storytelling legacy to life.


The Roodeberg story is the stuff of legends ever evolving since the first release in

1949 of the master’s secret blend. The progeny of two existing red wines, Rodeberg

One and the more full-bodied Rodeberg Two, Roodeberg’s Classic Red blend was

the brainchild of Dr Charles Niehaus, a renowned pioneer of South African wines.

His inspiration for the name came from watching an incredible sunset cast over the

mountains while sitting at his desk in Paarl harking back to the beautiful vineyards of

Rothenberg during his studies in Geisenheim, Germany. Dr Niehaus insisted the

name, Roodeberg, should be written with two Os so as not to confuse this distinctly

South African wine with the town in Germany.


Produced exclusively for export and only released onto the South African market in

2004, no red wine was harder to come by, weaving the beginnings of Roodeberg’s

colourful tapestry of wine folklore. The wine’s scarcity gave rise to countless under-

the-table exchanges of Roodeberg for sought after rugby tickets, Kruger Park

bookings, weekend get-aways and the like. An article in the January 1986 issue of

Wynboer magazine explains: “For its lucky owner, a bottle of Roodeberg can procure

test tickets, biltong, the use of a beach cottage … name it!”


A true South African original, Roodeberg has been bringing friends and families

together and creating memories of people, places and occasions, and sharing

special life-changing moments over many generations, often with rare vintages

squirreled away.


The evolution of Roodeberg continues today in step with changing times, yet the

wine remains a timeless classic firmly rooted in history with a story in every bottle.


The beautifully nuanced Roodeberg Classic Red blend erupts in your glass with

aromatic layers of fresh red and dark fruit, cassis and hints of spice and dark

chocolate. The texture is elegant and soft with notes of cedar oak and dark plums,

supported by silky tannins that linger long after the last sip.


The Roodeberg Classic Red blend with gift pack is available at leading stores

countrywide at a suggested price of R109,99.




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